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Perth, WA
$695
Inc. GST
2012
21
FEB
1 DAY
Social Media & Internet Marketing Skills Training

Social Media & Internet Marketing Skills Training

This workshop is positioned for social media and internet marketing practitioners, agency staff, or anyone undertaking implementation work on behalf of a client. Or maybe you want to set-up your own consultancy - this would be a good opportunity to flesh out your market offering.

The format is step-by-step process driven, using live demonstrations.

Who it's for

Social media and internet marketing practitioners, small business owners, agency staff, or anyone undertaking implementation work on behalf of a client.

Who it's not for

Some practical familiarity working with online platforms.

Program Download program topics PDF

 
NB: This workshop can be taken alone or as day two of the 2 Day Social Media and Internet Marketing Fast-Track program.
 

PROGRAM

 1. Social Media Touch-Points

  • Apply STRONG BRANDING and background imagery to organisational social media platforms: Facebook, Twitter, Google+ and YouTube.
  • Position SOCIAL MEDIA SHARE BUTTONS onto website pages to increase the reach of organisational online content - choose from Facebook Like, Google +1, Twitter Tweet, LinkedIn Share and Pinterest Pin It buttons.
  • Take advantage of the prevalence of MOBILE SOCIAL MEDIA to encourage event and brand name tagging of updates, images and videos at public events and within physical retail environments – includes apps from Instagram, Foursquare, Twitter and Facebook.
  • Use VISUALLY FOCUSSED SOCIAL MEDIA such as Instagram, Pinterest and Tumblr to seed quality imagery related to branded products, people and public events.

 2. Monitoring & Online Reviews Management

  • Automate an ONLINE MONITORING process for brand name mentions.
  • Manage positive, negative and fake ONLINE REVIEWS on the major review sites.

 3. Website Enhancements

  • Run a 25-point HEALTH CHECK on any website.
  • Set up ADVANCED GOOGLE ANALYTICS reporting for conversion goals, event tracking and defined visitor segments.

4. Also Good to Know

  • Ride the ONLINE VIDEO MARKETING wave using YouTube and its expanding suite of video enhancement features.
  • Generate QR (QUICK RESPONSE) codes for off-line marketing and customer support materials.
  • Claim and optimise any Google+ Local business listing for heightened local search visibility. 
  • Identify and report on RISING ONLINE INTEREST TRENDS within specific industry sectors.

 

Workshop Facilitator

Tim Martin
Tim Martin
net101 Founder & Principal Trainer

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Tim Martin, net101 founder and principal trainer is a social media specialist and educator.

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Group Discount

2+ people: 35% combined

Calculated at check-out

or

Multi-Course Discount

2+ courses: 35% combined

Calculated at check-out